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Designing the experience
An article I recently read about exhibition design at the U.S. Holocaust Memorial Museum brought me back to the idea of architectural determinism, the belief that the built environment can shape, or even determine, human behavior and experience. As architects and designers, we already choreograph the physical journey through space: circulation, sequence, compression, openness, scale, light, material, sound, and sightlines. But we are also, intentionally or not, shaping an emo
Shiri Shubbar
Jun 272 min read
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The Death of the perfect living room
Every week, we're shown another "perfect" living room. A pristine boucle sofa. A travertine coffee table. Three coffee-table books nobody reads. An olive tree that somehow never drops a leaf. Everything beige. Everything symmetrical. Everything... untouched. Beautiful? Yes. Believable? Not quite. As designers, we've slowly confused photogenic with livable. My own living room would probably never survive an influencer's critique. The sofa is a contemporary emerald green velvet
Shiri Shubbar
Jun 272 min read
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Architecture and patterns
This one I painted years ago and forgot about. White bleeding into red into earth into blue. I didn't know what it was when I made it. I'm not sure I know now. But when I looked at it again recently, really looked, I kept thinking it wanted to be something else. A fabric. A surface. A wall. Maybe it already was. Everything hides something more, if we're willing to explore. ↓ The painting. And what it's becoming.
Shiri Shubbar
Jun 211 min read
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Architecture and patterns
I went to an artist event recently and came home and dusted off old paintings I hadn't touched in years. Then I started looking at them differently. A painting became a pattern. A college sketch became a wallpaper. An architectural drawing became a textile. None of this was planned. I just couldn't stop once I started. Everything hides something more, if you're willing to explore. ↓ Some of what I found.
Shiri Shubbar
Jun 211 min read
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The moment a project goes wrong is almost never when everyone thinks it does.....
Everyone points to construction when a project goes sideways. The budget overrun. The missed deadline. The detail that didn't work in the field. But by the time those problems surface, the real failure is months old. It happened in a meeting room, mid-schematic, when a decision needed to be made and the schedule couldn't wait. Someone said let's move forward and revisit later. Everyone nodded. The minute was logged. The milestone was protected. Later never came. That single a
Shiri Shubbar
Jun 141 min read
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Design intent dies in construction and it's usually not the contractor's fault
When budgets get cut, line items disappear. What doesn't disappear: the design logic that depended on them. I've watched this happen more times than I can count. A material gets value-engineered out. A ceiling height gets dropped. FFE layout simplified. The number changes. The drawing doesn't. And nobody pauses to ask what else just changed with it. Because budget cuts in architecture aren't just financial decisions. They're spatial ones. They're experiential ones. Remove the
Shiri Shubbar
Jun 141 min read
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Art show Inspo
Last Friday I went to an art show at Northside Social in Arlington. If you're in the DMV area, I recommend you take a look. I wasn't expecting to leave with the urge to go home and draw. I met two artists exhibiting their work there... @steve_fleckenstein makes paper art with a level of precision that feels almost impossible. We talked about the hidden difficulty in his process as every paper manufacturer measures differently, which means working with exacting cuts across in
Shiri Shubbar
Jun 82 min read
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The Backrooms
I recently watched Backrooms, and I found it confusing, disturbing, and deeply unsettling in the best possible way. The premise: an endless maze of identical rooms. Same fluorescent ceiling tiles. Same yellowed carpet. Same hum. No landmarks. No hierarchy. No way to know where you are, where you've been, or where you're going. It's horror. But as an architect and interior designer, I couldn't stop thinking that I've seen the budget version of this film. In real life. In real
Shiri Shubbar
Jun 81 min read
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Flexibility is not the same as emptiness
Architecture is not finished when the structure is. I'll be honest, there is a frustration I carry into almost every project, and it never goes away. The moment the envelope closes, and the expansion joints are drawn, there's an unspoken assumption that the architecture is done. The interior, the finishes, the furniture, the way light hits a surface at 4pm, gets handed off, squeezed in, or left to chance. As if the people who will live or work inside are an afterthought. A
Shiri Shubbar
Jun 82 min read
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I shouldn't add to the clutter
Why I stayed silent for years, and why I'm stopping now. For a long time, I hesitated to post anything here. I looked at the oversaturated feed, the constant noise, and my own lack of a following, and told myself: "I shouldn't add to the clutter." As an architect and project manager, I'm trained to value precision and finished results. If the building isn't ready for a ribbon-cutting, why show the site? But I was looking at it the wrong way. I owe it to myself to write what's
Shiri Shubbar
Jun 81 min read
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NeoCon FOMO
The is real, but the Architect's Audit requires a different pace. NeoCon is more than an industry event. It's a yearly pilgrimage, and I mean that intentionally. I've experienced it from several angles: first time as a POD Design Winner (The Biophilic Portal) link in the comment below. and other years through the dual lens of an Architect and Interior Designer. It is beautiful, dense, and admittedly exhausting, in the best possible way. Last time, I found myself in a constan
Shiri Shubbar
Jun 82 min read
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Mood boards are not the answer
Most people spend more time choosing a sofa than planning the room it goes in. Then the sofa arrives, and something feels off. So they buy a rug. Then a lamp. Then move everything around on a Sunday afternoon and end up exactly where they started, except a few thousand dollars lighter and more frustrated than before. This is not an interior design problem. This is a spatial problem. And nobody told you that because nobody is paid to tell you that before you start spending. He
Shiri Shubbar
Jun 81 min read
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Compliance isn't Design
Most commercial spaces stop at code compliance and call it done. That's not design. That's just construction. The spaces people actually return to, the ones they photograph, recommend, and seek out, didn't get there by meeting the minimum. They got there because someone asked: what will people feel here? Better seating. A wall worth looking at. A material you want to touch. Small decisions that turn a space into an experience. For developers: that experience is repeat busines
Shiri Shubbar
Jun 81 min read
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It's about intention
We need to retire the idea that code compliance is enough. It never was. Code compliance tells you the minimum to keep people safe. It says nothing about keeping them engaged, motivated, or coming back. For too long, "bare minimum" in construction has meant ADA checked, occupancy load met, exits marked. Done. I want to propose a new minimum. One where a space doesn't just pass inspection, it tells a story. Where people walking in feel something other than indifference. Wher
Shiri Shubbar
Jun 81 min read
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ADA compliance is not a finish line
ADA compliance is not a finish line. It's a starting point. The code tells you the minimum width of a door, the maximum slope of a ramp, the exact height of a grab bar. What it doesn't tell you is how to make someone feel genuinely welcome in a space. That's the difference between accessibility and inclusion. I've seen buildings that are technically ADA compliant and practically hostile, where the accessible route is the long way around, where the "accommodation" feels like a
Shiri Shubbar
Jun 81 min read
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The building isn't finished when construction end
Most people think once a building is done, the design conversation is over. I think that's exactly when it should begin. Here's what I've seen: tenants move in, experience the disorientation, the boredom, the quiet drain of spending 8 hours in a space with no defining features. And nobody asks them how it feels. So I want to introduce an idea: Post-Construction Tenant Care. Survey the people actually living in the space. Find where the experience is breaking down. Then make
Shiri Shubbar
Jun 81 min read
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Shiri Shubbar
Jun 80 min read
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Shiri Shubbar
Jun 80 min read
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Considering ARE 5 - NCIDQ or LEED?
🌟 Tackling ARE 5.0 & NCIDQ: My Journey and Lessons Learned 🌟 I’ve been thinking about sharing my process for a long time. After seeing...
Shiri Shubbar
Dec 27, 20244 min read
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CANstruction 2024!
CANgratulations to all of the CANstruction 2024, Construction Tool and Equipment , winners and teams! (The images and information are...
Shiri Shubbar
Dec 8, 20241 min read
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